How We’re Different
For decades agencies have been plagued by the same problem: a chronic mismatch of supply and demand. When the business is jumping, staff are overworked and prone to burnout. During periods of stagnancy, idle time creeps into billable rates and clients derive less value per dollar. Our operating model breaks that long standing cycle.
We’re a Team of Teams
thin air teams with other agency-based groups of writers, designers, digital media developers, videographers, illustrators, researchers, publicists, media strategists, social strategists, experience designers, and more. These are typically small and nimble crews with deep expertise in their field. In some cases we will invest in these firms, creating a virtuous cycle where we win together.
Our profits are virtuously reinvested
Profits are important to us – not for lining our pockets, but for compounding our impact. We view our profit pool as an investment fund that can amplify our efforts at improving the world. We invest in partner agencies that can help us scale and grow. One day, we may also invest in clean tech solutions, and environmental projects that benefit the planet.
We’re 100% focused on a sustainable future
We only select clients that can make a beneficial contribution to a post-carbon economy. We view climate disruption (with all of its knock-on effects) as the most significant challenge of our lifetimes and are ruthlessly focused on it. This zeal bring benefits for our clients.
We believe in our model, because…
- It’s faster: Because we specialize in marketing for the post-carbon economy, we will ramp faster on new assignments, abandon weak ideas sooner, and make crafty associations more deftly.
- It’s more predictive: We make it our business to study the friction points between the carbon and post-carbon economy. Our monitoring of those fault zones will be a source of your project insight.
- It’s uncompromisingly focused: When prospective clients start to ask themselves: “Do they understand our business?” they will jump to the next question.