We’re building a network of smart people with good intentions. Our mission is to help save the world, or at least inspire others to try their damn best. Bold words, perhaps, but the time for timidity has passed.
thin air is a marketing agency with a distinct purpose: we select only innovative clients that are confronting climate change. We help them by leveraging skills we’ve sharpened for many years – brand building, segmentation, market research, public relations, client experience, and digital marketing. Our agency drives the success of companies that we all need to win.
Strategy
Our seasoned strategists are equipped with a proven workbench of strategy-facilitation tools to help you shape your brand and connect with those who could love it
Design
We bring talented artists and a structured process to any design challenge across any medium
Content Marketing
Our audience-obsessed content creators deliver poignant, on-brand messages that matter to your stakeholders, whether it’s a Gen Z investor or a Regulatory Officer
Public Relations
Our specialists find channels with good acoustics for your key messages. Whether it’s traditional distribution services or grassroots communities, we amplify your offering in a way that sticks.
A new agency, for the challenge of our lifetimes
How we do it differently:
For decades agencies have been plagued by the same problem: a chronic mismatch of supply and demand. When the business is jumping, staff are overworked and prone to burnout. During periods of stagnancy, idle time creeps into billable rates and clients derive less value per dollar. Our operating model breaks that long standing cycle.
We’re a team of teams
thin air teams with other agency-based groups of writers, designers, digital media developers, videographers, illustrators, researchers, publicists, media strategists, social strategists, experience designers, and more. These are typically small and nimble crews with deep expertise in their field. In some cases we will invest in these firms, creating a virtuous cycle where we win together.
Our profits are virtuously reinvested
Profits are important to us – not for lining our pockets, but for compounding our impact. We view our profit pool as an investment fund that can amplify our efforts at improving the world. We invest in partner agencies that can help us scale and grow. We may also invest in clean tech solutions, and environmental projects that benefit the planet.
We’re 100% focused on a sustainable future
We only select clients that can make a beneficial contribution to a post-carbon economy. We view climate disruption (with all of its knock-on effects) as the most significant challenge of our lifetimes and are ruthlessly focused on it. This zeal bring benefits for our clients because it’s faster, more predictive, and uncompromisingly focused.
Our Founders
Glen Drummond
CoFounder & CEO
Glen is a marketing and innovation strategist and educator. He was Chief Innovation Officer of B2B marketing agency, Quarry, he’s co-founder of Carbon Design LLP – a “Talent Platform” agency pioneering applications of personality-science to improve marketing performance, and he is the founder of Post-Carbon Pathfinders – a strategy practice specialized for the innovators who are building a more sustainable world.
Glen works exclusively with innovators who are developing practical solutions to the crisis of climate change. He supports a small number of executive teams as an independent advisor on strategy and marketing. As a business advisor, Glen uncovers paths to transformational outcomes – the invention of brands, the redrawing of categories, the stretching of business models, the nudging of buying criteria, and the pioneering of practices. As a teacher, over the course of two decades he created and led a series of popular undergrad and grad courses on advertising, marketing creativity, and innovation.
Dan Skeen
Cofounder & PResident
Let’s get started.
We believe that when like-minded, experienced professionals band together for a common cause, they can achieve great things. If your organization is on a path to improve climate impacts, let’s work together.